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Topic: Listen to the podcast: The Brainy Business Podcast Episode 60. Question: Think about a former organization you have worked for (or currently work for), or an organization that you have had experience with as a customer and describe the following:a. What is the product(s) or service(s) offered by the organization that you or other customers are satisfied or dissatisfied with? b. Describe ways the organization can surprise and delight customers. To gauge the impact of customer surprise and delight, what should the organization pay attention to?
When positioning my brand/company/product, what exactly is the difference between my USPs (Unique selling propositions) and my PODs (Points of difference)?
For this unit's Assignment, please read "Case 2: Franchising in China" on page 165 in Chapter 6 of your text. Then address the checklist items after doing some.
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what are the limitations of transformative marketing framework when it is applied to promote consumers' willing-to-pay for sustainable products
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Critically discuss the Standardisation/Adaptation Debate from the 1960s to the present. How has the debate changed over this period
CONSUMER BEHAVIOUR AND RETAIL MARKETING STRATEGY
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