User Account

All Pages

What is the product or service in singapore

Assignment Help Marketing Management
Reference no: EM132422590

Question 1. Pick a company or product that has been advertised very heavily here in Singapore

Question 2. Provide a detailed background brief

  • - what is the product or service?
  • - what is the customer need it fulfills?
  • - a description of the customers it serves

Question 3. include what you believe the communication objectives to be based on your assessment of the campaign

Question 4. Summarise the media being used as part of the campaign

  • - include a discussion of the strengths and weaknesses of the media
  • - critically present the ads (youtube URLS, other URLs, screen shots, photos, verbatim descriptions of radio ads etc)
  • - describe what these ads have achieved

Question 5. Write a conclusion with recommendations on how to address the weaknesses or capitalise on the existing strength of the media

Question 6. Follow exactly the format from the sample "BUS302 IMC_Campaign Critique__sample.docx" given

Question 7. Do about a local Singapore company that have been heavily advertised

Question 8. Doing about "NTUC Fairprice" company

Question 9. Country - Singapore

Question 10. About Campaign Launch by the company or Product Launch by the company

Attachment:- CampaignCritique.rar

Reference no: EM132422590

Questions Cloud

Assess how consumers determine value for various purchase : Pick two specific consumers that seemed to be very different from each other. Contrast how these two (2) consumers progressed through the consumer perception
What is the subgame perfect equilibrium : If neither firm innovates, both firms will earn $10. If c = 12, what is the subgame perfect equilibrium?
Gotham charge during off-peak hours to maximize profit : During off-peak hours the price elasticity of demand is -5. How much should Gotham charge during off-peak hours to maximize profit?
Determine market price of rhubarb : Suppose an import quota of 13,000 tons is imposed in the domestic market. What will be the new market price of rhubarb?
What is the product or service in singapore : Include what you believe the communication objectives to be based on your assessment of the campaign?what is the customer need it fulfills?
Determination in the competitive labor market : Explain the role labor's productivity plays in wage determination in the competitive labor market. If productivity increases, what happens to wages and why?
What are consumers likely to do : What is likely to happen in the marketplace once this policy is in effect? What are consumers likely to do? How are suppliers likely to respond?
Monopolist charge for microchips to maximize profits : The price elasticity of demand for microchips is -2.5. How much should a monopolist charge for microchips to maximize profits?
Price elasticity of demand at the profit-maximizing : What is the price elasticity of demand at the profit-maximizing price and quantity?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd