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What is the product or service in singapore

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Reference no: EM132422590

Question 1. Pick a company or product that has been advertised very heavily here in Singapore

Question 2. Provide a detailed background brief

  • - what is the product or service?
  • - what is the customer need it fulfills?
  • - a description of the customers it serves

Question 3. include what you believe the communication objectives to be based on your assessment of the campaign

Question 4. Summarise the media being used as part of the campaign

  • - include a discussion of the strengths and weaknesses of the media
  • - critically present the ads (youtube URLS, other URLs, screen shots, photos, verbatim descriptions of radio ads etc)
  • - describe what these ads have achieved

Question 5. Write a conclusion with recommendations on how to address the weaknesses or capitalise on the existing strength of the media

Question 6. Follow exactly the format from the sample "BUS302 IMC_Campaign Critique__sample.docx" given

Question 7. Do about a local Singapore company that have been heavily advertised

Question 8. Doing about "NTUC Fairprice" company

Question 9. Country - Singapore

Question 10. About Campaign Launch by the company or Product Launch by the company

Attachment:- CampaignCritique.rar

Reference no: EM132422590

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