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Assignment:
Project theme: Creative Brief for Snow Peak
Instructions: Answer the following question with the given brand and product line. Do research about the given questions.
Client: Snow peak Brand
1. What is the product or service? Titanium Aurora Bottle - bottle line
2. Who/what is the competition?
3. Who are we talking to?
4. What consumer need or problem do we address?
5. What does the consumer currently think about us?
6. What one thing do we want them to believe?
7. What can we tell them that will make them believe this?
8. What is the tonality of the advertisement?
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