Reference no: EM131007943
New Product Paper
Overview
For this paper you must identify a new to the world successful consumer product and set an introductory price. Your product must be not be currently available on the market. I have provided a template to help with your product and market analysis.
Note: Work submitted for this class must not have been previously submitted by you or another individual for any course. Any student who submits previously used work will be reported to Columbia College Student Life and Academic Affairs administrators and a 0 will be given for the assignment.
Your paper must include the following in either the upper left- or right-hand corner of the first page of your paper:
• Your name
• Class Reference Number (MKTG 310)
• Date of the Paper
• Paper Title
Additional Guidelines
• Use the template provided.
• Include each question (heading) before your answer.
• Don't forget to cite your sources--both in-text and include a bibliography.
• Minimum 2 pages single-spaced (4 pages double-spaced).
If your paper is not formatted correctly, you will automatically lose 10% of the points for the assignment.
As you write your paper, focus on the following:
• Write appropriately for a business audience.
• Use proper grammar and spelling.
• Use appropriate sentence and paragraph structure.
Paper Sections
a. What is the product name? Describe the product.
b. Identify and explain which market segmentation variable(s) you are using.
c. Why did you choose this method of customer segmentation? Fully explain and be specific.
d. Who is the target market?Be detailed and specific.
Use demographics, psychographics (lifestyle), etc. to identify your customer. It is important to identify the characteristics of your target market, whatever is appropriate. Most marketers are able to specifically describe their target customer. For example, a 35-45 year old white collar male who lives in the suburbs with a wife and 1 child and makes $85,000 per year. When reading the explanation of your target market, I should be able to draw a picture in my mind of your customer.
e. What are your product's benefits to the target market? Fully explain and be specific.
f. At what price will your product be introduced? Fully explain why?
g. What new product pricing strategy are you using? Fully explain why?
h. What objectives will be accomplished by using this strategy?Fully explain and be specific.
i. Why is the product worth this price? Fully explain and be specific.
j. Identify and fully explain what happens to each of the 4 Ps at each stage of the PLC?
|
Describe how linkedin contributes to your personal brand
: Your overall individual goals. (Get a job, internship, or get into grad school, create a professional network, etc.) Your target audience. (Be specific, in order to get as many points as possible.) Describe how LinkedIn contributes to your personal b..
|
|
American association of individual investors
: The American Association of Individual Investors conducted an annual survey of discount brokers (AAII Journal,January 2003). The commissions charged by 24 discount brokers for two types of trades, a broker-assisted trade of 100 shares at $50 per s..
|
|
Identify and explain the six modes of social control
: Identify and explain the 6 modes of social control. Identify 2 factors in the political and 2 factors in the legal environment that impact marketing. Describe each in detail
|
|
Write a management developmental case study
: For your final paper you will be asked to write a Management Developmental Case Study. Below is an outline for the Case Study and the Action Plan that is required for your team case analysis.
|
|
What is the product name and describe the product
: What is the product name? Describe the product. Identify and explain which market segmentation variable(s) you are using. Why did you choose this method of customer segmentation? Fully explain and be specific
|
|
Leadership development needs to global trends
: For Assessment 1, write 5-6 pages linking leadership development needs to global trends. Address the following five points. If possible, integrate the impact of global trends on the industry of which you are a part. Clearly link leadership develop..
|
|
Is there support for claim that dairies in tri-county market
: A MINITAB printout of the comparison of mean bid prices for whole white milk for the two Kentucky milk markets is shown below. Is there support for the claim that the dairies in the tri-county market participated in collusive practices? Explain in..
|
|
Increase in income tax payable
: The following schedule relates the income statement with cash flows from operating activities, derived by both the direct and indirect methods, in the format illustrated by Graphic 21-10 in the chapter.
|
|
Forces in relationship to healthcare organizations
: Identify external competitive forces in relationship to healthcare organizations. Why is it important to know what external competitive forces are or who they are? Relate external competitive forces to a strategic plan.
|