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What is the product mix

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Assignment:

Product Mix Overview

In an expert tone, explain the following:

  1. What is the product mix?
  2. How does it relate to the strategy of an organization?
  3. Why is it important to understand the product mix?

Molson Coors' Product Mix

  1. Detail Molson Coors' product mix
  2. Identify and explain the various product lines and most popular product items
  3. Discuss these products in depth. Give examples

Target Marketing - *From a strategists perspective. This is one I know from a regular citizen standpoint, how to think of this from a strategy view is my difficulty here.

  1. Explain the concept of target marketing
  2. What is it and why is it so important?
  3. What are some of the components in target marketing
  4. What is the purpose of it and how do you develop it.
  5. How is it implemented? Managed? Monitored? Improved?

Molson-Coors Target Marketing

  1. Explain the particular target market for Molson-Coors business unit.
  2. Detail the segmentation variables of your chosen product mix concept for Molson-Coors. Explain them
  3. What about the target market strategy for them?

Positioning Strategy

  1. Is there a unique selling proposition that I am not seeing to highlight?
  2. If there is, what is it and why is it important?

Reference no: EM133357205

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