What is the product being sold by dollar general

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Reference no: EM133489427

Question: What is the product/service being sold by DOLLAR GENERAL? Products/services are classified as either consumer or business products/services. How would you classify the product/service of DOLLAR GENERAL? What value proposition does your product/service provide to customers different from the main competitors for DOLLAR GENERAL? Identify one new product/service you would suggest for your company to evaluate based on their competency and values. Provide a rationale for DOLLAR GENERAL to add that new product/service idea. How would this new product/service add value to your company? Be specific and factual. Provide a statement of your brand's positioning deduced from the brand's marketing and advertising activities. Discuss the positioning strategy of your closest competitors? How is it different from DOLLAR GENERAL?

Reference no: EM133489427

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