What is the problem or opportunity that your idea addresses

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Case Study: For this task, you will develop a proposal written for a specific audience: myself as your CEO or project sponsor - someone who has the authority to give you a thumbs up on this project that will result in its funding. As the Shark Tank model promises, "it's all about taking your idea and making it big."

Ground your proposal in something IMPORTANT that relates to a recent experience or insight of yours in the context of your professional life. Your initiative should be something you are passionate about - it may be as narrow or as broad as you like.

Question: For this task, you'll need to do background research. Think of this as crafting a mini-business plan. What is the problem or opportunity that your idea addresses? Why should I as your CEO care? Why should I authorize this to go forward? What is the Return on Investment? Is it a moral imperative? A financial gain? A reputational game changer?

 

Reference no: EM133514809

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