Reference no: EM133431074 , Length: 5 pages
For this project, pick a problem to solve in an Etisalat which located in the UAE. Use the design thinking skills that you learned to identify a specific pain point for customers/clients, employees, or both.
Project Title:
Pick up onlyone main problem in same department faced in Etisalat and write about it in different ways (sub sections) in the 4 interviews below and each of interview write what can be suggested 3 solutions to solve this problem at the end of each interview.
Project structures:
1. Cover pages include the title of the problem chosen + company name.
2. A table of contents
3. An introduction summary of (describe the Etisalat, what is the problem issue faced in the company, use design thinking process & steps in your project, the way we solved and how we noticed and how we thought and how we analyzed the way, and 3 solutions for the problems faced)
4. Applying the design thinking process in the 4 interviews.
5. Risk taking at every stage of the project (e.g. nature of problem explored, who is interviewed, ideas carried forward, approach to the presentation, etc.).
6. Carrying forward multiple insights and ideas.
7. Showing where you have learned from feedback and how it has affected your solution.
8. Conducting interviews that reveal needs.
You need to conduct four interviewsas below required for each:
• Interview1: (Suggest name & position name) with one of their employees inEtisalat, talk about part of the main problem faced.
o how might we
o Idea for solution
o Brainstorming of idea
o 3 solutions
• Interview2: (Suggest name & position name) with one of their employees inEtisalat, talk about part of the main problem faced.
• how might we
• Idea for solution
• Brainstorming of idea
• 3 solutions
• Interview3: (Suggest name & position name) with one of their employees inEtisalat, talk about part of the main problem faced.
• how might we
• Idea for solution
• Brainstorming of idea
• 3 solutions
• Interview4: (Suggest name & position name) with one of their employees inEtisalat, talk about part of the main problem faced.
• how might we
• Idea for solution
• Brainstorming of idea
• 3 solutions
9. An Empathy map that shows the interviewees' insights: both their observations and inferencesas same example below↓.
10. A journey map that reflects what was learned in the interview and yields new insightsas same example below↓.
11. A "How Might We" question that reflects a need identified in the interview, perhaps something revealed in the journey map (Something that wouldn't have been obvious prior to interviewing).
12. At least 3 possible solutions that emerge from brainstorming (idea generation) that could be explored/prototyped.
13. A conclusion and recommendations
14. References
Slide 1: Company overview
Slide 2: Problems faced by Etisalat.
Slide 3: Design Thinking Process-Map
Slide 4: 1st interview (write subtitle of issue from main issue)
(Suggest name & position name)
o how might we
o Idea for solution
o Brainstorming of idea
o 3 solutions
Slide 5: 2nd interview (write subtitle of issue from main issue)
(Suggest name & position name)
o how might we
o Idea for solution
o Brainstorming of idea
o 3 solutions
Slide 6: 3rd interview (write subtitle of issue from main issue)
(Suggest name & position name)
o how might we
o Idea for solution
o Brainstorming of idea
o 3 solutions
Slide 7: 4th interview(write subtitle of issue from main issue)
(Suggest name & position name)
o how might we
o Idea for solution
o Brainstorming of idea
o 3 solutions
Slide 8: Recommendation and Conclusion
Slide 9: References