What is the primary ethical violation

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Reference no: EM133219281

Assignment:

Scenario 1

  • What is the primary ethical violation for each ad? (use the textbook section "ETHICS IN MARKETING" or the Canadian Marketing Association website - (look for Overarching Ethical Guidelines)
  • Which of the three ethical theories from Chapter supports your answer for question 1. (Use Chapter and Chapter "Ethics in Marketing" to help you answer).

Scenario 2 - Create 1 post for this scenario

Corporate Social Responsibility (CSR) is also known as "doing well, by doing good", and with so much competition out there, companies what to show you HOW they are considering the Triple Bottom Line (People, Planet, Profit). We see evidence of "doing good" in the news, on their websites, in their advertising.....

Our textbook talks about THREE types of CSR ethical CSR, altruistic CSR and strategic CSR.

  1. In your opinion, should it matter which type of CSR a company performs? In other words, do their ACTIONS matter or the END RESULT? After all, if the END RESULT is positive, doesn't it matter HOW or WHY they do it? ? (Cite and reference our textbook and the source from your example in your answer).
  2. Do you think companies are focusing on an instrumental approach to CSR or a social contract approach when it comes to CSR? Defend your answer with research.
  3. In your opinion, is there anything we can do as individuals to keep companies committed to the 3BL?

Reference no: EM133219281

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