What is the primary economic factors

Assignment Help Management Theories

Reference no: EM131457540

Question: Outline the economic factors that affect marketing decisions and consumer buying power. The primary economic factors are

(1) the stage in the business cycle,

(2) infl ation and defl ation,

(3) unemployment,

(4) income, and

(5) resource availability.

All are vitally important to marketers because of their eff ects on consumers' willingness to buy and consumers' perceptions regarding changes in the marketing mix variables.

Reference no: EM131457540

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