What is the primary business issue described

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Reference no: EM133398942

Case name: Alternative Distribution for Prestin Protein, Inc. (PPI)

Question 1: What is the primary business issue described in the Woodmere products case?

Question 2: From a marketing/sales perspective, what are the most important internal (organizational) strengths in the Woodmere products case?

Question 3: From a marketing/sales perspective, what are the most important internal (organizational) challenges in the Woodmere products case?

Question 4: From a marketing perspective, what are the most important external opportunities in the Woodmere products case?

Question 5: From a marketing perspective, what are the most important external challenges in the Woodmere products case?

Question 6: What marketing/sales strategies would you recommend to help improve the current situation in the Woodmere products case?

Question 7: What marketing tactics would you recommend to help improve the current situation in the Woodmere products case?

Question 8: What other marketing observations or suggestions would like to make in the Woodmere products case?

Reference no: EM133398942

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