What is the pricing strategy used by your company brand

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Reference no: EM133553344

Assignment: Scholarly Activity

Throughout this course, you have learned about the elements of a marketing plan. This assignment will allow you to research the marketing methodology of a specific brand of an existing publicly traded company. Using a publicly traded company will give you access to more information to complete this assignment. Remember: Some publicly traded companies offer many branded products. For example, see Proctor and Gamble. It would be unfathomable to think that Proctor and Gamble, with revenue over $80B and 100K+ employees, only employs one marketing strategy. Thus, selecting a brand would be a better use of your time.

Include the sections below in your marketing plan:

A. Introduce your company and brand.

B. Competitive Analysis: Who are your company's competitors, and how are they differentiated? Identify two or three strengths and two or three weaknesses of your company brand compared to a minimum of two competitor's brands.

C. Marketing Strategies: What are the marketing strategies used by your company to manage the global customer brand? Use the four Ps in your analysis, which are listed below.

D. Product: Begin with a theoretical definition of a product. What is the product/service offered by your company? How did developing these new products affect the marketing strategy?

E. Place: Begin with a theoretical definition of place. What are the distribution channels used by your company/brand?

F. Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company brand?

G. Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing and promotion used by your company's brand? Explain a minimum of three traditional and three digital methods.

H. Competitive Advantage: Identify whether your company brand has a competitive advantage in each area of the four Ps. Remember that your company brand ould have a competitive advantage in one area and not in another. Include supporting rationale.

Reference no: EM133553344

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