What is the pricing strategy that starbucks uses

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Reference no: EM133813757

Answering the following questions

Question 1. Which Starbucks Rewards feature in the mobile app is most valuable to the company? (10 points)

Question 2. Could Starbucks have been as successful if it had offered only a physical Starbucks Reward card, and never introduced an app? (10 points)

Question 3. Has Starbucks overlooked a social media channel that could be valuable to the organization? If so, which one(s)? (10 points)

Question 4. Which features and rewards are most important to stay relevant to customers in the future? (10 points) Need it written? Get it done - Hire a writer today!

Question 5. In light of the fact that in 2022, Elon Musk bought Twitter, would you, as a CMO, recommend to Starbucks that they continue to spend marketing dollars on Twitter, or would you recommend stopping it altogether? (10 points)

Question 6. What is the pricing strategy that Starbucks uses? (10 points)

Question 7. As the CMO of Starbucks, would you recommend to market Starbucks products to Generation Alpha (why or why not?) (10 points)

Question 8. As of September 2022, Starbucks has announced that it is 'reinventing' itself. What are they doing to reinvent themselves (10 points)

Question 9. Cover page (10 points)

Question 10. References: 5 or more references plus the Starbucks case study (10 points) Note: Five-point deduction if references are not numbered in the list and the number placed next to the content supported.

Reference no: EM133813757

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