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What is the pricing-positioning of the substitute

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MOOSEHEAD BREWERIES LIMITED IN CANADA

1. What substitutes to MOOSEHEAD BREWERIES LIMITED are available on the market?

2. What is the pricing / positioning of the substitute?

3. Are there products sold that can complement and increase the sales of your product?

4. Are sales of the substitutes increasing? Why / Why not?

5. Are there any key buyers (either B2B end-users or B2C retailers) that may have bargaining power?

6. Do these buyers make their buying decision on price or quality?

7. Can buyers switch easily from one brand to another?

8. What drives the decision maker's choices?

9. Is there a threat of backward integration by buyers?

Briefly describe in a Global and Domestic prespective.

Reference no: EM133154181

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