What is the price-quality attribution

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Reference no: EM131758490

Need a 200 words minimum response for each with reference by Friday morning.

Text: Preparing Effective Business Plans, Ch. 7

#1 Describe the difference between the market analysis section of a business plan and the marketing section.

#2 Why is it important for the marketing plan to be developed with the customer plainly in mind?

#3 What is a company's marketing strategy, and why is it important?

#4 What is meant by a company's "positioning" strategy?

#5 What is the purpose of a product attribute map?

#6 Describe the difference between cost-based pricing and value-based pricing.

#7 What is the price-quality attribution?

#8 Describe the differences between advertising and public relations? Which of the two alternatives do startups tend to prefer?

#9 Describe how firms should approach the topic of distribution and sales.

Reference no: EM131758490

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