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What is the price of a 1-page, 4-color ad in the magazine

Assignment Help Marketing Management
Reference no: EM132421288

Section 1

  • On the left side of the page, under "Search by Media Type," select "Consumer Magazine Media."
  • Select any option under "Classifications" and click on it. Now, choose any one of the magazines in that class. Which magazine did you choose?
  1. What is the price of a 1-page, 4-color ad in the magazine that you chose? (use 1 ti -which stands for a "1 time purchase" of an ad). You will find this by clicking on the RATES & POLICIES tab.
  2. What is the Total Circulation (which means the number of issues sold) of the magazine you chose? You will find this by clicking on the CIRCULATION tab. Please use the TOTAL Circulation if possible.
  • Now, you are going to look up a specific magazine: Family Circle (you can do a keyword search to find this - but be sure to use (CONSUMER MAGAZINE). What is the cost for a full page color rate (1 ti.) in Family Circle?

        3.What is the Total Circulation of Family Circle?

Section 2

  • Now we'll search newspapers. Under the left menu "Search By Media Type" click "Newspaper Media" then type the newspaper below into the search box. Be sure to select the newspaper, not the website/digital.
  • You need to search for the Detroit Media Partnership (this is the combined Detroit News & Free Press).
  1. What is the cost of a full page color ad in a Sunday edition? You will find this by clicking on the RATES & POLICIES tab.
  2. What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab. You need to search for The Macomb Daily
  3. What is the cost of a full page black and white ad in a Sunday edition? 
  4. What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

Section 3

  1. Do you think advertising in print (magazines and/or newspaper) is worth the cost? Why or why not?
  2. What type of company should advertise in a magazine? Why? (think in terms of budgetary considerations, types of products, number of locations, etc.)
  3. What about a newspaper? Why?

Reference no: EM132421288

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