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What is the population for study

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Reference no: EM132914040

A firm wants to test the advertising effectiveness of a new television commercial. as part of the test, the commercial is shown on a 6:30pm local news program in brisbane, qld. two days later, a market research firm conducts a telephone survey to obtain information on recall rates (percentage of viewers recall seeing the commercial) and impressions of the commercial

a. What is the population for this study?

b. What is the sample for this study?

c. why should a sample be used in this situation? explain

Reference no: EM132914040

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