Reference no: EM133284972
Assignment:
Cultural note.
It is hard to believe, but some surveys in Peru confirmed that the initial age for alcohol consumption is 13 years (Capital, 2015). Although the legal age is 18, there are social factors that instill early consumption of alcoholic beverages. In many Peruvian homes it is preferred that children drink alcohol than consume drugs and, in parallel, the same parents encourage their children to drink at home as a measure of care so that they do not drink outside. The authorities, for their part, in one way or another also endorse this thought, since the control of sales and marketing is almost non-existent, which means that adolescents (who really are still children because at this stage they are still developing physically and cognitively) have unrestricted access to alcoholic beverages. The problem with this, as disturbing as reading this article may sound, is the damage these beverages can do to a child's developing brain and digestive system. To begin with, the frontal cortex of the brain does not fully develop until the age of 25 (Gloom, 2013). In other words, the connections between the emotional part and the part where decisions are made are not mature enough for adolescents, for example, to be able to explain why they reacted in a certain way to a forceful or risky emotional situation.
Therefore, if alcohol consumption is added to this slow brain reaction, the formula is evil not only in the short term but also in the long term. Studies have shown that alcohol consumption during this stage of growth seriously affects areas essential for self-control, motivation and goal setting. Also, it can cause chronic memory problems and great susceptibility to addictions (especially alcohol, of course). As for the digestive system, gastritis, ulcers and liver cirrhosis can develop. (Gloom, 2007). Now, if alcohol is a substance that seduces adolescents at such an early age, perhaps it would be necessary to evaluate why. As has been said before, in Peru it is a social matter, where the same parents offer it to their children.
However, we can find other factors that encourage early consumption in this and other countries. There are biological factors, such as genetic predisposition and vulnerability; metabolism and sensitivity to the toxic substance also play a role. Regarding psychological factors, there is the personality of each individual and their emotional state (such as low self-esteem, depression, anxiety and/or stress), the low level of competence and, unfortunately, as has been seen, negative role models. of parents and relatives.
In Peru, the radio station "Capital" (yes, you read the radio correctly, not the government) created a national campaign to combat this problem. "Don't give minors bigger problems" is the name given to this improvement effort that encourages parents to talk with their children to raise awareness and prevent underage drinking, starting at home. Once again it can be concluded that problems like this must be treated from the root, that is, from home. Communication and education are essential in raising a child so that, when the time comes, they can make wise decisions. The problem in Peru, as in other Latin American countries, is that alcohol is so ingrained in the cultural essence that it is very difficult to dig up and discard years and years of bad habits.
The note talks about the radio campaign, "don't give minors major problems." Research the philosophy behind this campaign and what the strategies are to make it work. In their delivery, by voice, they will elaborate on the quality and possible results of the campaign. They will also mention the points that you believe to be strong and weak, providing a solution to the points that you believe are less satisfactory.
1. What is the philosophy behind the campaign
2. What are the strategies for the campaign to work
3. What would be the quality and possible results of the campaign.