What is the pass-through rate by Volvo

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Question - USD has significantly depreciated against EURO since mid 2001. However, US imports from Europe did not decline as we expected in response to increasing European costs. One important reason for this somewhat counterintuitive outcome is the European exporter's pricing practices. Many manufacturers and retailers in US did not face a one to one price increase in their imported product costs. For instance, CIF list price of Volvo Cross-Country C70 model in September was SKR290,000. In September 2001, at the prevailing spot rate of USD/SKR 9.35, the dollar cost of the car for importing dealers was $34,118 after 10% import duties. With the additional 15% dealer markup, the sticker price of the car was $39,235. As of May 2005, the CIF cost of the same model (before 10% import duties) was $33,000. Assuming that the dealers pay the same customs duties and still have a 15% mark-up, and May 2005 exchange rate of USD/SKR 7.45, what is the pass-through rate by Volvo to its US retail customers?

Reference no: EM132594588

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