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Question - Based on the data provided in the analytics funnel, answer the following 4 questions. Show your work Funnel:
Visits = 360,000
Product Detail Page =144,000
Add to Cart = 103,680
Thank you = 25,920
Required -
1. What is the overall conversion rate for this online retailer?
2. If this company has budget available to focus on improving just one step in the conversion funnel, where should they focus their efforts?
3. If this retailer were able to increase the micro-conversion rate from the Visits page to the Product Detail page to 50%, what would the overall conversion rate become if every other micro-conversion in the funnel remains unchanged?
4. If the average order for this retailer is $25, how much will this retailer's revenue increase if it is able to to increase the first step in the funnel to 50% per the question above?
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