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What is the outcome variable of interest

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Reference no: EM133130891

Consider the following causal question:

  • Does sponsored search advertising on Google affect clicks for a website?

For above question address the following issues

  1. What is the outcome variable of interest and how would you characterize the "treatment"?
  2. Indicate plausible sources of selection or omitted-variable bias that led you to believe that direct comparisons of outcomes from observational data would not yield a good measure of the causal effect

Reference no: EM133130891

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