Reference no: EM131320652

Group Project

Choose a service organization( coca cola or dominos pizza). Within your assignment groups, analyze the services offered by the business. The purpose of the project is to apply the concepts and tools learned in class to a business situation of your choosing. Through the project you will practice written and presentation skills as well as demonstrated knowledge of core services marketing and management concepts.

Project Outline:

The outline of the project is as follows:

Cover Page

Table of Contents

Introduction of the company

Analysis of Marketing Mix

Analysis of marketing mix of any one competitor

Conclusion

Cover Page:

Name of University

Name of Course: MKT320

Project Title

Name of organization

Name of Competitor organization

Instructor's Name: Dr. Farah Ahmad

Group Members and Student Id
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Table of Contents:

It requires sections and subsections with page numbers.

Use colored separators before the start of a new section/chapter.

Introduction:

History

Mission and Vision of the Company

Objectives and scope of work

Analysis of organization:

Apply the tools learned

Be creative and analytical

Use information from the lecture slides

Analysis of competitor organization

Apply the tools learned

Be creative and analytical

Use information from the lecture slides

Conclusion

Explain what you learned from the project for the comparison done among the organizations

What is the outcome of this study

References

Please provide a numerical list of the websites and books you used during your project. To insert them within the text as well. Following the APP Reference style:

For Journal Papers:

Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, 1573-1592.
For Websites:

World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2012, from

https://www.wto.org/english/res_e/statis_e/statis_e.htm

For Books:

Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage

Appendix

Compile some related readings here.

Reference Guidelines

Reference Quantity and Quality:

Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain multiple perspectives and that these are respected, credible sources. It is expected that most of these are secondary sources, although primary sources are encouraged as well. A bibliography with fewer than 10 sources is likely to be judged as less than adequate.

Wikipedia may be used to help you identify credible sources, but do not rely on it as a reference. Multiple citations to Wikipedia will hurt your grade.

Tables:

All tables, figures, graphs, and exhibits included within the paper should be numbered (i.e., Figure 1) and given a descriptive heading.