What is the optimal production plan

Assignment Help Marketing Management
Reference no: EM131854723

Question: Comfort Plus Inc. (CPI) manufactures a standard dining chair used in restaurants. The demand forecasts for quarter 1 (January - March) and quarter 2 (April - June) are 4500 and 55000 chairs, respectively. CPI has a policy of satisfying demand in the quarter in which it occurs. The chair contains an upholstered seat that can be produced by CPI or purchased from DAP, a subcontractor. DAP currently charges $12.00 per seat, but has announced a new price of $13.50 effective April 1. CPI can produced 4700 seats per quarter at a cost of $11.00 per seat. Seats that are produced or purchased in quarter 1 and used to satisfy demand in quarter 2 cost CPI $2.50 each to hold in inventory, but the maximum inventory cannot exceed 400 seats. Formulate a linear program to help minimize cost while satisfying demand.

a. What is the optimal production plan and what will it cost?

b. If the per-unit inventory cost increased from $2.50 to $3.50, based on the sensitivity analysis provided would the optimal production plan change? If necessary, revise and resolve the linear program with either SOLVER or LINDO. What is the new production plan and cost?

c. If in quarter 2, DAP decided to increase the price by an additional $0.50 (to $14.00 instead of $13.50) would the production plan change? Would the total cost change?

d. If DAP reduced the per seat selling price in quarter 1 from $12.00 to $11.25, should CPI purchase any seats in quarter 1? e. Based on the output provided, how much is it worth to CPI to increase its inventory capacity from 400 to 600?

f. If CPI increased its production capacity by 100 seats in both quarters 1 and 2, what would be the savings for CPI (ignoring the capacity expansion expense)?

Reference no: EM131854723

Questions Cloud

Develop strategies for using classroom assessment techniques : Develop strategies for using Classroom Assessment Techniques (CATs) to investigate and address student learning challenges.
Alcohol and other drugs : What factors influence our social attitudes and beliefs about alcohol and other drugs? To support your assertion, cite real-world examples of these influences.
Accuracy of the website information in other print sources : It is always good to verify the accuracy of the website's information in other print sources.
Societal consequences of drug use and abuse : Describe the connection of drug abuse to numerous social problems, including but not limited to crime, health problems, and economic costs. Cite references
What is the optimal production plan : Comfort Plus Inc. (CPI) manufactures a standard dining chair used in restaurants. The demand forecasts for quarter 1 (January - March) and quarter 2.
Produce an E- Marketing Plan or Strategy for organisation : BSBMKG510 Plan E-Marketing Communications Assignment - e-Marketing Plan. Produce an E- Marketing Plan/Strategy for any ONE of the organisation
What are the barriers to entry : For soft drink industry, what are the barriers to entry? What are the first-mover advantages? Historically, are there any substitutes available?
Weighting in determining your credit score : Which of the following credit score factors has the greatest % weighting in determining your credit score?
Common barriers in personal decision making processes : Which of the common barriers affects your personal decision making processes the most? Discuss how the awareness of these barriers will help you to make better.

Reviews

Write a Review

Marketing Management Questions & Answers

  How might cultural diversity be used to add value to the

. learning team assignment channel and pricing strategies bull select a second country as the international market for

  How do the jobs of the schetter and clarke compare

How do the critical success factors for Donnelly's traditional printing business compare with those for on-demand digital printing? How did these differences shape the agenda and tasks of Rory Cowan? Is this disruptive?

  Marketing fashion campaing or fashion direct markerting

Submit THREE articles that you find helpful with regards to direct marketing in fashion stapled and write to a 3 paragraph summary of each of the article. Select 3 direct marketing fashion campaing or fashion direct markerting articles and write ..

  Explain similarities e-commerce and e-business

Explain E-Commerce and E-Business - Similarities and Differences and what are some of the unique features of e-commerce technology

  What marketing strategy facebook adopted

What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.

  What is time poverty

1. What is time poverty, and how can it influence our purchase decisions? 2. What are the two dimensions that determine whether we will react positively or negatively to a purchase environment?

  What are seven important factors that need to be

1. what are seven important factors that need to be communicated in a written research report?2. discuss five 5 problem

  Analyzing and targeting the global market opportunity

Analyzing and Targeting the Global Market Opportunity - Global Market Segment, Global Targeting and Global Product Positioning

  What factors went into creating that relationship

Describe 2 different customer service experiences you have had in the past, one positive and one negative. What made the positive expereince good? What made the negative experience bad? What would you have done differently in each case?

  The objective of the global marketing plan report

The objective of the Global Marketing Plan Report

  How a master schedule is developed from an aggregate plan

Show how a master schedule is developed from an aggregate plan and Describe the relationships among forecasting, aggregate planning, master scheduling, MRP, and capacity planning

  What strategy would you use to reduce invoice errors

What is the nature of the effects of the factors studied in this experiment? What strategy would you use to reduce invoice errors, given the results of this experiment?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd