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What is the objective that guide pricing strategies

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Reference no: EM131534697

1. What is the objective that guide pricing strategies?

2. Analyse demand to inform the development of an appropriate pricing strategy?

3. Describe the principles of pricing based on costs?

4. Explain the role of competitive analysis in determining pricing?

5. Appreciate the issues involved in pricing for business markets?

6. How to manage prices as part of the marketing mix?

Reference no: EM131534697

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