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Who is the target customer for their promotional activities?
What is the objective of their promotional activities?
In your opinion, how well are the promotional activities working?
How does personal selling enter the mix of their promotional activities?
What public relations strategies are they implementing?
What is your assessment of Target’s overall promotional mix?
After reviewing Target's current promotional strategy;
Which action would decrease the customer survey score?
Explain Non-negativity constraints - restrict the decision variables to zero. restrict the decision variables to positive values
You have taken over a poor performing Parcels delivery depot - below target on delivery times, too many damages, poor customer service scores,
What are some corporate risks that can destroy a company's strategic position?
Lead is a highly toxic metal, and lead in this case relates to exporting used batteries to Mexico.
Describe non-favourable cultures that might hinder new strategy improvement execution. Why favourable strong corporate culture could assist new strategy implementation process? Explain strategic approaches a company can take when expanding into unrel..
You have two employment candidates for a marketing position. Both have similar educational backgrounds and certifications.
Return to stockholders of bidding and target firms when there is strategic relatedness between firms.
Go to SAP Industry Solutions and examine the solutions for (1) a service industry and (2) a manufacturing industry of your choice. How are they similar? How are they different?
Like many other humanists the time, Machiavelli’s was writing in the “mirror for princes genre,” providing advice to Italian rulers.
Imagine that you are about to launch social networking site. Determine the target market to which your social media site will cater.
Marketers have traditionally used research methods such as focus groups, observation, trend analysis, and competitive research to help develop and gauge customer response to new products. What are the pros of using social media for market research? W..
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