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Mature products sometimes need to be repositioned. Finding a new need for an existing product is usually a reason for repositioning. Many years ago, Arm & Hammer baking soda found a new market by repositioning the product for those wanting a clean-smelling refrigerator. The company did a similar repositioning when offering the product as a teeth whitener.
-Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? What is the product and how was it formerly targeted? What is the new target market and strategy?
-Or, can you think of a mature product that is ripe for repositioning? What ideas do you have for a new market for this product?
What are some causes of stress among employees when organizational change happens - How can managers help mitigate that stress?
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Compare two of them and note similarities between the two and identify contrasting information as well.
How does the management of the pipeline provide the organization with a competitive advantage?
You are the new director of risk management at Little Falls Hospital, which is a 450-bed tertiary care facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the full array of inpatient and outpa..
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Describe how it meets the criteria of being a temporary, unique endeavor that is outside of business-as-usual operations.
How would you act in this scenario? How could you change the process for addressing this problem? Are there some different outcomes that could have served each
What recommendations should Amazon CEO make for sustaining innovation in the marketplace?
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