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Question: Mature products sometimes need to be repositioned. Finding a new need for an existing product is usually a reason for repositioning. Many years ago, Arm & Hammer baking soda found a new market by repositioning the product for those wanting a clean-smelling refrigerator. The company did a similar repositioning when offering the product as a teeth whitener.
- Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? What is the product and how was it formerly targeted? What is the new target market and strategy?
- Or, can you think of a mature product that is ripe for repositioning? What ideas do you have for a new market for this product?
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Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.
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