Reference no: EM131035597

You've been asked to help better understand sales patterns in DS's Fine Foods Emporium. They sell a variety of fine products, such as Gustaf'sKnäckebröd, Pâté Chinois, and Maxilaku. Their motto is "Food so good even we don't know what it is!"
Specifically, you've been asked to answer a series of questions, which are listed in the table below. You will perform the quantitative analysis to answer each of these questions. They can all be answered by constructing pivot tables and pivot charts in Excel. The Excel spreadsheet "Food Emporium.xlsx" has already been created for you. This is the single-table, joined data cube and is ready for analysis.

Here are some tips:

1) You won't necessarily be able to answer more than one question using the same pivot table.

2) You won't need to create additional measures. The data in the table is all the data you'll need. But you may apply formulas to the results of your Pivot Table analysis.

3) To answer some of these questions, you may need to perform several steps. In other words, you may need to create one pivot table, and then use that information to filter data in a second pivot table.

4) In the spreadsheet, "Full Price" is the base price of the line item without a discount. The "Extended Price" is the discounted price offered to the customer (i.e., what they actually pay). The "Total Discount" is the difference between the Full Price and the Extended Price.

Questions

1. What are the five best-selling products based on quantity sold?

2. What are the five worst selling products based on quantity sold?

3. What's the average order price per order?(HINT: Look at the extended price for each order and then use the Excel AVERAGE function to get the average order price)

4. What is the average quantity sold per order?(HINT: Look at the total quantity for each order and then use the Excel AVERAGE function)

5. Are our sales seasonal (look at total sales in dollars)?
(HINT: You may find it easier to answer using pivot chart)

6. If so, what is the nature of the seasonality?

• When do sales (in dollars) go up/go down?

• What is changing - number of orders or the size of the orders?

7. What is or are the most heavily discounted products (by percentage discount)?
(HINT: Look at the average discount for each product and see which product(s) has or have highest average discount)

8. Based on the data we have, does our discount policy appear to help sales? Please justify your answer.

9. Who are our five best customers based on total sales (i.e., Extended Price)?

10. What are the five most popular (quantity sold) products among our five best customers?
(HINT: Apply a filter to include only the five best customers found in #9)

Attachment:- 1549448_1_Food.zip