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Part A:
1. According to Porter, What two competitive dimensions are the keys to business-level strategy? Briefly describe each.
2. What is the nature of a company with a cost leadership strategy? Give an example of a company with this strategy.
3. What is the nature of a company with a differentiation strategy? Give an example of a company with this strategy.
4. According to Porter, what are the four primary generic strategies?
5. How is a company with a focused cost leadership strategy different than a company with a cost leadership strategy?
Part B:
1. Briefly describe what a Blue-Ocean Strategy is...
2. Briefly describe the concept of Bricolage...
3. What is multipoint competition?
4. How might a firm such as Apple computers use a fighting brand?
5. What is colocation?
Explain New E-Commerce Unit and A virtual team now has the task of launching a new e-commerce unit
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