Reference no: EM132808471 , Length: word count:2500
Assignment - Business Overview Assignment
Your assignment is to develop a Business Overview of a Tourism business through research. The purpose of this assignment is to learn more about "the business of tourism". You will support your overview content with evidence and provide sources for your content.
Please select a business in one of the following tourism sectors:
• Accommodation
• Transportation
• Travel Trade
• Tourism Services
You will use the 6 bolded Section Headings and the questions below as your guide and discuss your thoughts about these questions in your Business Overview.
Use the 6 bolded Section Headings as shown and include your thoughts for each section of the Business Overview.You do not need to discuss all of the sub-headings and questions shown under each bolded heading ... those are just listed to help you think about what information you would want to consider discussing under each bolded Section Heading.
The Business Overview must adhere to the following format requirements:
• Sentence and paragraph format (bulleted lists may be used when appropriate)
• Font: Arial, 11
• Spacing: Single
• Margins: 1 inch all around
• APA citations must be included in the body of the work
• Length: Minimum of 1500 words and a Maximum of 2500 words
Section Headings:
1. Executive Summary
Summarize your key learnings about the business from the sections below in one paragraph.
2. About the Business
A. What is the name of the business?
B. What type of ownership model is the business?
C. Is this business a product or service business?
D. Describe the physical, human, and regional geography this business operates in
E. Discuss the different types of segments for this business:
i. Geographic segmentation
ii. Demographic segmentation
iii. Psychographic segmentation
iv. Product-related segmentation
F. Does this business partner with any intermediaries? If yes, describe the relationship.
G. Identify and describe the distribution channel(s) that this business utilizes
H. What type of career prospects does this business offer?
3. Strengths of the Business
A. What does your business do well?
B. Is your business strong in its market?
C. Does the business have a strong sense of purpose and the culture to support that purpose?
4. Weaknesses of the Business
A. Has the business ever encountered (or is presently encountering) financial or other poor performance issues?
B. Are any of the markets or segments this business operates in struggling?
C. Identify any other weak points about the business
5. Opportunities for the Business
A. Are industry tends moving upward?
B. Do new markets exist for your products or services?
C. Identify future opportunities facing the business
6. Threats to the Business
A. Who are your competitors? (be specific for your marketplace)
B. What are competitors doing well?
C. Are there troubling changes in this business environment such as the environment, technologies, laws, and regulations?
APA citations, grammar, spelling, punctuation, quality of research
Attachment:- Business Overview Assignment.rar
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