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Provide a clear narrative (750 to 1,500 words; 3 to 5 double-spaced pages) that describe your CRM recommendations for your chosen company or organization using the following 3 general themes/topics that we will be studying throughout the course:
Section 1: Loyalty program
What is the name and the nature of the business of the company whose CRM program you are exploring?Why did you select this company?If they have a loyalty program, describe their current program briefly and what CRM enhancements you would recommend.If you are recommending a new loyalty program, describe the loyalty features you are proposing.Section 2: Performance metrics
How is this company measuring loyalty currently?How would you recommend that the company measure loyalty and what loyalty data should they be tracking?How will the performance metrics you are recommending translate into better business results?Section 3: Customer engagement results
How will your CRM recommendations increase customer engagement?How will you keep the CRM "fresh" (i.e., not static) to ensure long-term customer engagement?How should your target company get to know its customers better going forward?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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