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1.What is the most important thing to consider in new product development? Why? Why is it important to evaluate the new product idea at each and every stage of the development process?2.Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider?3.Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful?4.Is direct marketing effective? Why or Why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? Why?
Your office is planning issuing a solicitation for a lawn maintenance contract. Prepare three types of specifications that could be used in the solicitation.
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CONSUMER BEHAVIOUR AND RETAIL MARKETING STRATEGY
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you were just hired to work on training manuals for a multimillion-dollar retail company that produces ski equipment
Explain Impact of Advanced technology on employees and produce a paper discussing a particular way that the New Economy is impacting management
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
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