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What is the most important issues coca cola

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Reference no: EM133020053

-What is the MOST important issues Coca Cola is facing that stem from issues/concerns inside of the company (i.e., internal analysis)?

-What are the MOST important issues facing the industry? These issues are outside of the control of Coca Cola (i.e., external analysis)?

-Identify and discuss Coca Cola's Sustainable Competitive Advantages (SCAs).

-What is the biggest (most powerful) force that Coca Cola faces from the INDUSTRY?

The case is Coke and Pepsi: The shifting Landscape of the Carbonated Soft Drink Industry

Reference no: EM133020053

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