What is the most important factor in strategic alliance

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Questions

1. What is the most important factor in a strategic alliance? Find recent/up-to-date examples (at least two examples) of strategic alliance in today's marketplaces. Explain how companies work together for a success (or failure) and how customers perceive this strategic alliance of the companies.

2. What is the lifetime value of a customer? Why is it important for a company to calculate the lifetime value of a customer? How does past customer behavior help firms anticipate future customer retention?

3. Do you agree that keeping employees happy is important for sustaining a customer satisfaction orientation? Why or why not? Find examples of good companies to work for as an employee and explain why the company is known for a good place to work for.

Reference no: EM133451444

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