What is the most important customer benefit

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Assume that you are the owner-driver of a truck, whichtransports vegetables overnight from the farmers in Florida to themarkets in Atlanta. On the way back you haul whatever goods needtransporting in the opposite direction. You have five employees inyour office located in Atlanta. Clearly identify all the necessaryfunctions that you'll have to carry out in order to ensure smoothdelivery. Explain the most important planning, organizing, leading,and controlling functions that you apply in running your operationand list the corresponding activities.

What is the most important customer benefit that you would liketo focus on? Also provide reasons why you found the listedfunctions most important. What problems do you envisage if youdon't carry out these functions?

Reference no: EM13338376

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