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Context:
You are importing new composite hockey sticks from Russia. The stick is called "The Bear". "The Bear" possesses a new revolutionary design. After watching the World Hockey Championships, where every Russian Player used "The Bear" with great success, you feel sure that the stick will be a big seller in Canada.
With great marketing challenges there are great rewards!
This is a great business opportunity for you if you can get the sticks to Canada and then on the shelves of Sport Retailers.
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