Reference no: EM133349235
Questions: For this third part of your Capstone Project, International Market Entry Stratego. on the appropriate market entry mode as the marketing entry strategy of the firm/company you chose for your final project. You can again use Yahoo! Finance or Hoovers.com to conduct research.
For a sample assignment, please click on the Blue HTML link at the very top of this assignment description named "Sample Assignment 3". Please address the following topics:
You'll need to address the following components:
1. Mode of Entry:
What is the most appropriate mode of entry for your firm?
Exporting? Licensing?Franchising? Joint ventures? Strategic Alliances? Or Wholly Owned Subsidiaries?
Please provide detailed reasoning/rationale for your decision.
2. Key Competitors: Who are the key competitors both in the home country and the host country?
3. Standardization vs. Localization: Which approach will you use in introducing your products to the host country, standardization, or a multi-domestic adaptation? Why?
4. Product: What are your product strategies-taking into consideration of regional/country characteristics and product characteristics? How would you position your products against your competitors'?
5. Price: What are your pricing strategies-standard worldwide or dual pricing? Why?
6. Placement: What distribution channels will you use--Distributors? Retailers? Online? Combination?
7. Promotion: What are your promotional strategies relating to advertising, personal selling, sales promotion, and public relations? Any cultural considerations in adapting such strategies?
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