What is the mission statement of the dunkin donuts

Assignment Help Operation Management

Reference no: EM131892952

Outline of the Marketing Plan - for dunkin donuts

1. What is the mission statement of the dunkin donuts?

2. SWOT Analysis

What are the key Strengths, Weaknesses, Opportunities, and Threats?

3. Select Segmentation Variables, Targeting Strategy and Positioning

4. Identify your Growth Strategy - Of the four choose which strategy you will use

Market Penetration

Product Development

Market Development

Diversification

5. Implement Marketing Mix

Product Strategies

Pricing Strategies

Distribution Strategies

Promotional Strategies

6. Include Market Research

7. Promotional Materials

Reference no: EM131892952

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