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The professional organization representing the major advertising agencies is the American Association of Advertising Agencies (The 4 A's). The AAAA website explains the organization's mission and standards of practice.
Go to the 4 A's site (www.aaaa.org (Links to an external site.) and use the information you find there to answer the following questions.There is a LOT of information found on the web site. You are NOT responsible for relating everything you find, just the essential facts.
-Give a brief summary of the organization's history, purpose, and membership.
-What is the mission of the AAAA? (Summarize by your words.)
-Find the AAAA's Standards of Practice. Briefly, what does this document say about the basic beliefs or codes of conduct for advertisers?
-What advertising practices are specifically excluded on ethical grounds? (Just list a few.)
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