What is the minimum chester''s elite product manager

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Reference no: EM13107608

Chester's Elite product Creak has a consciousness of 72%. Chester's Creak product manager for the Elite segment is determined to have more consciousness for Creak than Andrews' Elite product Axe. She knows that the first $1M in promotion makes 22% new awareness the second million ads 23% more as well as the third million adds another 5%. She as well knows one-third of Creak's existing awareness is lost every year. Presumptuous that Axe's awareness stays the same next year (77%) out of the promotion budgets below what is the minimum Chester's Elite product manager must spend in promotion to earn more awareness than Andrews' Axe product?

Reference no: EM13107608

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