What is the minimum baldwin elite product manager

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Reference no: EM13552109

Baldwin's Elite product Best has an awareness of 72%. Baldwin's Best product manager for the Elite segment is determined to have more awareness for Best than Andrews' Elite product Attic. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Best's existing awareness is lost every year. Assuming that Attic's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin's Elite product manager should spend in promotion to earn more awareness than Andrews' Attic product?
Select: 1
3M
1M
2M
Nothing

Reference no: EM13552109

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