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What is the merit of the approach

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Reference no: EM133144719

In the article:  Laufer, D., & Coombs, W. T. (2006). How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues.

Can you write up an initial posting about the case from the perspective of the yellow hat?

Yellow Hat is a deliberate search for the positive (optimistic viewpoint) through exploration and speculation defining the benefits and value. Yellow Hat thinking is constructive blending "curiosity, pleasure, greed, and the desire to make things happen".

Key points about the Yellow Hat perspective

  • Explores the benefits of an idea
  • Must give reasons why an idea is valuable or might work
  • Reinforces creative ideas and new directions

Questions to think about when adopting the Yellow Hat perspective to review an article

  • What is the merit of the approach? 
  • What positives can you see in this idea? 
  • What could be done to make this work better? Faster? More economically? 
  • Under what conditions could this work? 
  • What would it take to make this proposal acceptable? 
  • What is your vision for how this could work?

Reference no: EM133144719

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