What is the meaning and purpose of target marketing

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Reference no: EM132292729

Question :

When marketers discuss market segmentation the conversation soon turns to include the concept of target marketing.

What is the meaning and purpose of "target marketing"?

How and why is target marketing used? Present some examples of target marketing to support your views.

To ensure immediate feedback, please submit a response between 200 and 1000 words. Essay length alone will not necessarily result in a high or low score.

Reference no: EM132292729

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