What is the maximum price that apex is willing to pay

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Reference no: EM133022486

Consider the Apex Television Company problem in your previous homework. Generate the sensitivity report from Excel Solver and answer the following questions using only the sensitivity report. NOTE: Attaching a sensitivity report is NOT enough. You need to actually answer each part of the question.

(a) Apex is considering to pay for extra work hours. What is the maximum price that Apex is willing to pay for an extra work hour?

(b) Apex is planning advertisement for 27-inch TV. The marketing team anticipates that it costs $12 for one additional demand of 27-inch TV per month. Should Apex start the advertisement?

(c) Apex is planning advertisement for 20-inch TV. The marketing team anticipates that it costs $8 for one additional demand of 20-inch TV per month. Should Apex start the advertisement?

Reference no: EM133022486

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