What is the marketing plan

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Reference no: EM131791013

What is the marketing plan for vinci 2.0 headphones?

background:

Inspero Inc. was founded by two MIT MBA students in September 2014

Their vision

“To completely rethink headphones by inventing a new way to experience and interact with sound.”

Vinci’s team now consist of 50 engineers and designers.

They have operations in New York, Bangkok, Beijing & Shenzhen.

In October 2015. Vinci was introduced and released their first headphones.

The product was a success and sold out within six months.

In November 2016, Vinci launched the first standalone intelligent headphone

Raised $1,297,277 on Kickstarter & Indiegogo.

In 2015, the global earphones & headphones market size was valued at USD 8.7 billion.

The global earphones and headphone market is expected to grow to $15.8 billion by 2025.

Growth Influences

Widespread use of mobile devices

Noise cancelling technology innovations

Popularity in music streaming services

Reference no: EM131791013

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