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What is the marketing objective

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Assignment:

Compare and contrast A&W and Wendy's by defining the following elements of their marketing plans.

1. What is the marketing objective?

2. What is the unique selling proposition?

3. What is the positioning statement?

4. Who is the target market?

5. What is the 4 P marketing plan? To include product strategy and tactics, price strategy and tactics, promotion strategy and tactics and place strategy and tactics

6. Franchise support and relations

7. Environmental, societal and governance activities

8. Key competitive threats

9. How do they try to build an emotional connection with the consumer and appeal to their higher order needs on the Maslow hierarchy

Reference no: EM133384704

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