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Question 1.
What is the marketing mix? Select an organization or brand. How does your selected organization use the different components of the marketing mix?
Question 2.
Why is marketing research important to the development of a marketing strategy? Provide a specific example.
Question 3.
Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
What would the total Customer Lifetime Value using these calculations? (show your worksheet) Why should all of a firm's departments understand the impact of this strategy?
What features drew you to this specific campaign/company? What strategies does this company use to promote themselves through social media channels?
What types of products does Dynamic Steel make (Business or Consumer), and are they a distributor, producer, merchant wholesaler? How do you know?
Outline the Understanding and explaining social media and provide an explanation of social media and how it is used by companies and marketers
Visit GE Healthcare. In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web.
Which of the following statements about the marketing mix variables is false?Promotion includes personal selling, mass selling, and sales promotion.The term "product" refers to services as well as physical goods.
1. Is this practice ethical? 2. Does the AMA Statement of Ethics address this issue?
Select one of the company's below for which you would like to be Marketing Manager. Develop a marketing research plan for a product
What products or services would be most appropriate for implementing the three different approaches to determining sales force size described in this chapter?
Identify a recent marketing message from a hospital organization. Which of the three content clusters does it focus on, explain
How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?
For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional..
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