What is the marketing mix

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Reference no: EM132469020

1. What is the marketing mix? Select an organization or brand. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics one way

2. Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?

  1. Dog
  2. Habitat for Humanity contribution
  3. Mutual funds
  4. Large Sport Utility Vehicles
  5. Mountain bikes
  6. American Express card

Reference no: EM132469020

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