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What is the marketing communications objective

Assignment Help Marketing Management
Reference no: EM133816920

Discussion Post: Targeting Me! Celebrating Diversity.

Part I

Post the advertisement/link and answer the following questions:

A. Describe the advertisement.

B. What is the main message?

C. What is the marketing objective?

D. What is the marketing communications objective?

E. What are the demographic, geographic and psychographic clues that this is targeted to you?

F. How are they positioning their brand in the customer's mind (you)! For example, expensive or cheap? Professional or for beginners? Stylish or casual? etc. Explain why for each, giving examples from the advertisement.

G. What is the appeal(s) used in the commercial?

H. Do you think this commercial is effective? Explain what or why not. Is there anything you would change?

Part II

Reply by commenting on two other students' commercials.

A. Respond to two other students by adding your own bullet point on why you agree or disagree that their commercial is effective or not.

B. Remember that even if you disagree, to always be kind and respectful in your communications. This is good practice for working in a professional marketing business environment.

Reference no: EM133816920

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