What is the marketing communications objective

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Reference no: EM133641411

Problem

A. Describe the advertisement.

B. What is the main message?

C. What is the marketing objective?

D. What is the marketing communications objective?

E. What are the demographic, geographic and psychographic clues that this is targeted to you?

F. How are they positioning their brand in the customer's mind (you)! For example, expensive or cheap? Professional or for beginners? Stylish or casual? etc. Explain why for each, giving examples from the advertisement.

G. What is the appeal(s) used in the commercial?

H. Do you think this commercial is effective? Explain what or why not. Is there anything you would change?

Reference no: EM133641411

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